Game mechanics encourage people to spend more to on specific products. One way to make something remarkable is to break people’s expectations. It can be cool, unusual, interesting, etc. They are more likely to make people remark. They put interesting facts under the cap, and people would tell their friends about this because it makes them look smarter. One example of a perfect way to be “remarkable” is Snapple. How do you help people increase their social currency: Social Currency is the way you present your self and making yourself look “good” in front of other people, either through what you own, or what you talk about.

Just like people use money to buy things, people use social currency to create good impressions with other people. But the more of these that it has the better the chances! Chapter 1 - Social Currency This book breaks it down to 6 STEPPS.īut in order for content to go viral, it doesn’t need every single one of them. So word of mouth is extremely powerful, but how do you get people to start talking about it then. For example, you wouldn’t recommend car repair product to your friends unless you knew they were into cars. When people are talking about these products to their friends, they are more likely to pick out the friends that actually need or care about that item. Ad campaigns can try and target specific people that they think are more likely to buy their product, using targeted ads, but they can still only narrow down to certain demographics. They are looking for something that helps you. When it comes to people you know, you know they don’t really care about what’s best for the company. Even if they are being honest about their product, it makes you trust less. When you see an advertisement, you know that their main objective is to sell you something. It’s more persuasive because you are more likely to trust a person that you know than an advertisement. Word of Mouth is so much more effective than general advertising because of two main things. Chapter Breakdown Introduction: Why Things Catch On This structure might change in the future, but for now let’s start with this. For the first iterations they will cover three main parts:

The goal is to do just that with the book review section of this blog. I think most books can be summarized drastically and still have most of the main ideas.

This is the first book review that I have written. 📆 Posted on 5-27-2021 Contagious by Jonah Berger

John berger contagious